Ten years of asking the awkward question before anything gets drawn.
Spark keeps watching while you read. Tap his face if you want his opinion, and the rail at the bottom still walks the four stages.
Three products taken from the first research question to a working interface. Full process, public artifacts — the defect logs and the open questions are still in them.
I have been designing digital products for more than ten years, most of it inside one large consumer platform built on game mechanics and retention loops — the kind of product where changing one progression rule moves the behaviour of the whole user base. A screen is never the unit of work.
Take a product from the first research question through to a working interface, and write down why at every step. Then build it in HTML, CSS and JavaScript. The handoff is a pull request.
When I do not know something I write it as [?] and carry it forward with the test that would close it. An unmarked guess is the most expensive object in a design file.
The dragon is the process wearing four hoodies. He researches, he designs, he codes, he ships — and he watches your cursor the whole time. Poke him. He has opinions.
Spark spilled his hoard. Catch the embers before they burn out — thirty seconds, click or tap. The dragon is watching your score.
Embers drift up and burn out. Every one you catch feeds the hoard. Spark is keeping score, and he is not generous with praise.
Three things hidden on this page: a poke, a key sequence a certain generation still remembers, and what happens if you leave the cursor completely alone for a while.
If you are hiring for a senior product design role, or you have a product that needs to be taken apart and rebuilt, tell me what it is and what is going wrong. A rough description is enough. I will tell you whether I am the right person for it.
sergiodesign4u@gmail.comWithin a day.
Senior product design, individual contributor track.
Open.